Trends in the hospitality industry are constantly using new technologies, products, and services. To lead the competition within the industry, it’s vital that every business owner learns how to adapt and keep up with the pace of an ever-growing ecosystem.
Restaurant technology and hospitality software companies launch products and features that help establish a better customer experience. However, it can be a challenge for some business models. A large budget isn’t always accessible, so it’s important to choose strategies with a purpose.
Due to innovative restaurant technology, the hospitality industry is undergoing a lot of transformation. Consumers demand more personalized experiences, which allows for innovation to take place.
Throughout this article, you will learn about several trends in the hospitality industry that we believe are here to stay. Creativity and innovation have brought all of these trends to fruition over the past several years. Read on to learn all about them!
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6 Trends In the Hospitality Industry
Trends come and go. After all, that’s sort of the point of trends in the first place. Companies roll out new features and designs, and consumers decide what they’ll purchase.
However, every so often an industry will gain popularity for a particular trend, and eventually, it becomes mainstream. There have been many examples of this within the restaurant industry. Some of these include pay at table restaurants, self ordering kiosks, and contactless payments.
As new innovations emerge, we’re beginning to see more trends in the hospitality industry. Many of which enhance customer satisfaction and help business owners increase their bottom line. So without further ado, here are six trends in the hospitality industry that we’re confident are here to stay.
During the COVID-19 pandemic, room service and in-room dining services were at a standstill. Hotels were required to abide by health and safety regulations, which eliminated various dining options.
However, hotels across the globe are bringing back in-room dining with better features than ever before. From contactless deliveries to pre-ordering menu items, hotels are able to accommodate everyone in various situations.
2. In-Room Tablets
Similar to the benefits of in-room dining, many hotels and cruise ships are beginning to install in-room tablets. Not only can tablets incentivize guests to place orders, but they can also eliminate the risk of missing out on potential orders. Here’s how:
Most importantly, in-room devices allow businesses to follow innovative ADA compliance protocols. Thanks to audio and visual features, tablets make the food ordering process inclusive to everyone.
Second, tablets can be connected to the business’ wifi. In case there are guests who couldn’t connect to the internet with their own devices, they can still place orders with the in-room tablet.
If you’re a strategy expert for a hotel or high tech cruise ship, carefully consider how in-room devices can reshape the business model. As always, ensure that you’re equipped with the proper staff and tools to accommodate an influx of orders.
3. Group Reservation Platforms
Hotel and restaurant reservations have been a necessity for decades. However, digital trends in the hospitality industry have been making it a much simpler process for consumers and businesses.
Online reservation platforms allow consumers to take their time when making a reservation. They’re able to view which rooms are available, what the seating arrangements might be like, dates, and times.
Many event management systems are onboarding similar features, as it streamlines the purchasing process. Consumers can be certain that their reservation is suitable for their party.
Reservation platforms also help businesses better plan for the event. With all of the details on record, they’ll be able to deliver the ultimate experience to guests.
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4. Voice Ordering
One of the best perks of voice ordering for restaurants is that it ensures accuracy. Similar to how online ordering leaves little room for errors, voice ordering is beneficial for the same reasons.
Restaurant automation has been a trend in the hospitality industry for quite some time. Now, voice assistants are able to retrieve and process orders.
The way these features operate is similar to online chatbots. The only difference is that they’re verbal. Customers can communicate their orders with confidence, knowing that it’ll meet their expectations.
Golf course management software allows sports and country clubs to offer on-course dining options. On-course dining is a prime example of how tech solutions can enhance the sense of luxury within a business.
When guests use a digital menu to order on-course food, they’ll receive the ultimate service. Now, guests no longer have to leave the course to grab a bite to eat.
The POS system can display menu items from on-site restaurants. Or, golf courses can create an on-course menu. This way, the kitchen staff can prepare these items in advance, resulting in even quicker service.
6. QR Codes
In modern society, it’d probably be a challenge to find consumers who don’t use a smartphone. With this in mind, almost all consumers can use QR codes.
QR codes are a trend in the hospitality industry that is here to stay for its convenience. Various types of businesses can create menu types that pair with a custom QR code. This way, they can eliminate paper menus altogether.
Removing physical menus from the equation is great for numerous reasons. First of all, it keeps the space more sanitary for guests and servers. Plus, it allows the staff to change the menus as much as they’d like.
Frequently Asked Questions About Trends In the Hospitality Industry
It’s no secret that the hospitality industry is booming more than ever. The world’s largest hospitality brands are delivering an increasingly personalized experience that guests want. In doing so, they’re able to initiate product differentiation by using cutting-edge technology to keep customers engaged and satisfied.
Want to read a quick recap about various trends in the hospitality industry and how they’re impacting the entire landscape? Read on to learn more!
What Are the Current Trends In the Hospitality Industry?
Technology makes up most of the current trends in the hospitality industry. For instance, some of the trends you’ll likely find in such businesses include:
- Pay-at-table devices
- QR codes
- In-room dining at hotels
- Voice Ordering
- Off-premise tech solutions
How Is the Hospitality Industry Doing In 2022?
As of 2022, businesses within the hospitality industry have been profitable. There were projections for revenues to rise during the year, and the industry is expected to grow during the years to come.
What Are Three Technology Trends In the Hospitality Industry?
Three technology trends in the hospitality industry include:
- Self-service devices: Tools like kiosks and and pre-order food options make it simpler than ever for customers to retrieve meals independently.
- Scheduling tools: Customers are now able to schedule anything from quick meals to large reservations with the click of a button.
- Digital menus: With online menus and QR codes, customers can quickly and efficiently order dishes online or in person.
What Are Five Trends Influencing the Hospitality Industry?
Five trends influencing the hospitality industry include:
- Restaurant innovation
- Marketing automation
- Self-serve dining options
- Off-premise solutions
Why Are Trends Important In the Hospitality Industry?
Trends provide businesses with new ways to stand out and speak to their customers. As new trends emerge, it’s worth trying them out to see what works. Trends are also a way to gain a competitive edge, so don’t sleep on creative ideas.