A luxury dining room is the star of the show at any upscale restaurant. Two of the primary aspects of a luxe fine dining experience are a high-end atmosphere and stellar customer service. The experience that a luxury dining room offers is all about the service, in addition to top-notch food.
Check out this article to read all about what aspects of luxury lifestyle branding helps establish a luxury dining room. Whether you operate a small, intimate eatery or an elaborate resort, our tips are sure to be valuable.
Luxury Dining Room
To establish a luxury dining room, you’ll need to start with the basics of creating an upscale experience. Throughout the history of restaurants, experts have created a standard for what a luxury dining room should look like. Luckily, taking inspiration from upscale eateries that have seen great success over the years should lead you to a profitable, luxurious brand.
Traditional restaurant features are here to stay. From high-quality ingredients to optimal service, there are many traits that are standard for luxury dining experiences. See below to learn about three luxury hospitality features to implement right now:
1. Concierge Services
A concierge team is common within luxury hotels, cruise ships, and country clubs. Typically, concierge benefits come along with certain guest rooms or passes. For instance, guests who stay in deluxe suites on cruise ships often have access to the concierge. Exclusive account holders at golf courses, casinos, and resorts may also have access to similar perks.
Even if the concierge perks don’t take place within the dining room, many of them revolve around food and beverages. For instance, guests might have access to an exclusive happy hour before dinner. Or, memberships might include a number of “free” drinks on the business’ premises.
Regardless of what you include within your concierge services, ensure that there’s a sense of exclusivity. Access to products and services that aren’t available to the entire customer base is a proven way to enhance the sense of luxury for a business.
2. Fresh Ingredients
A tell-tale sign that a restaurant is luxurious and upscale is the quality of its menu items. Ensure that your eatery offers exquisite dishes made with the freshest ingredients available.
With a platform like BlueCart, you can browse an entire wholesale directory to organize and automate orders. With the ability to compare prices and schedule deliveries, you can stock your restaurant’s kitchen with confidence that your inventory will consist of fresh ingredients at all times.
3. Fast Service
Fast service doesn’t always mean fast food. However, speed and efficiency certainly are traits of a luxury dining room experience. Luckily, those are primary objectives of implementing technology within a restaurant setting.
Some may argue that technology in the hospitality industry can diminish any sense of luxury. However, we beg to differ! Many innovative restaurant technology solutions solve many popular restaurant issues.
In doing so, the staff is able to streamline restaurant operations. And when you simplify standard processes, it becomes much easier to improve the business for your customers. See below for three types of restaurant tech options to enhance your luxury dining room:
1. Kitchen Tech
Restaurant kitchen display systems (KDS) are becoming increasingly popular within the restaurant industry. They allow kitchen staff to have more access to information in real-time. In turn, a KDS is one of the most effective and valuable back of house resources.
Once you onboard a reliable system to organize and fulfill orders, the turnover time can significantly increase. The quicker you can serve meals, the faster parties will leave, and the more customers you can serve.
Just remember not to rush customers or serve multiple courses at the same time. This kind of behavior is common in fast casual eateries, which is not what you want to portray within a luxury dining room.
2. Rewards Programs
Launching a restaurant loyalty program isn’t a new concept within the food and beverage industry. However, luxury restaurants are able to offer more exclusive and enticing rewards than others.
When you’re designing any kind of customer rewards program, you want to be mindful of how much money each customer has to spend to redeem which rewards. Since upscale restaurant experiences often end with a large bill, ensure that rewards are substantial.
Whether customers are able to redeem a free bottle of wine or a variety platter from the appetizer list or dessert menu, unique rewards will go a long way. Plus, they cause the business to become memorable for those who receive occasional perks.
3. Pay-Later Credit Card Charges
If you’ve ever stayed in a hotel or other kind of resort, you’re probably aware of how businesses can charge items to your credit card. Well, many upscale restaurants are doing something similar. Customers are able to keep a card on file so their party can leave once the meal is over.
This seamless transaction is becoming increasingly popular. Plus, it simplifies operations for the wait staff and management.
Frequently Asked Questions About a Luxury Dining Room
If you're searching for ways to create a luxury dining room, begin by learning more about the fine dining space. Here are some frequently asked questions and answers that may inspire your new restaurant marketing strategies:
What Are Three Characteristics of Fine Dining?
The three main characteristics of fine dining include:
- Meals that include multiple courses
- A la carte and prix fixe menu options
- Restaurants that also function as venues for special events, such as weddings and reunions
How Can I Make My Dining Experience Unique?
An eatery can make the dining experience unique by implementing some of the following ideas:
- Add trending food and drink items to your menu
- Offer 24 7 food delivery
- Use tech solutions to streamline processes
- Book live music for entertainment
- Provide great customer service
- Offer all-inclusive menus that cater to dietary preferences and restrictions
How Can I Make a Dining Room Look Good?
Restaurant owners can make a dining room look good by following these steps:
- Furnish the room with luxe furniture
- Place elegant decor on the walls and tables
- Implement ambient and romantic types of lighting
- Use clean and newly printed menu types
- Play soft music at a low volume
- Beautifully present each dish on high-quality dishware
- Use proper dishware and glassware as you see fit
What Are the Five Most Common Types of Dining?
The five most common types of dining area:
What Are the Four P’s of a Restaurant?
The four P’s of a restaurant are:
Strategic steps must be taken to create a luxury dining room. Customers are able to distinguish a casual restaurant from a high-end establishment just by recognizing a handful of key features. Implement a variety one-by-one, and take note of what works best for your business. Then, you’ll know exactly which elements to invest in for the long-term.