As food trends come and go, the restaurant industry is always looking for new ways to connect with its customers. One of the most powerful trends in recent decades is the use of QR codes. QR codes are still on the rise, and you might be surprised to learn that you can use them in your business! Here’s a quick guide on how to use QR codes in your restaurant.
How to Use QR Codes
If you’re dining out at a restaurant that uses QR codes, take advantage of this technology to make your ordering and payment experience more seamless. Here’s how it works:
- Open your smartphone and launch your QR code scanner apps.
- Point your camera at the QR code menu.
- After scanning, the QR code will take you to the restaurant’s digital menu ordering page.
- Browse and add items to your cart. You can then send the order to the kitchen printer or Kitchen Display System (KDS).
- Some restaurants also accept digital or contactless payments, so you can use your QR code to pay for your meal without touching a physical credit card or cash.
- Once your order is ready, it will be delivered right to your table.
This contactless ordering and restaurant payment technology experience can help you get your food faster and minimize contact with surfaces. This is one of the many reasons it was a safer option during the COVID-19 pandemic. So next time you’re out at a restaurant that uses QR codes, take advantage of this convenient restaurant technology.
How to Use QR Codes for Your Restaurant
If you’re looking for a way to add some visual and seamless appeal to your restaurant menu, QR codes are a great option. By using QR codes, you can give your customers quick and easy access to your menu items or drink specials.
Plus, they’re a great way to promote your brand and build customer loyalty. Here’s how to use QR codes for your restaurant menu:
- Choose the best QR code generator. Choose a platform that streamlines the process of creating and updating your restaurant’s menu. This saves time and money by eliminating single-use paper menus’ hassle, cost, and risk—and reduces printing costs associated with traditional paper menus.
- Create your QR code. You’ll need to enter the URL for your restaurant menu and other relevant information (such as your contact information or social media handles).
- Print your QR code. You can generate a QR code PDF or print your QR code on your menu, flyers, or business cards.
- Promote your QR code. Make sure your customers know about your QR code by promoting it on your website, social media, and other marketing materials.
- Monitor your results. Use a QR code tracking service to see how many people are scanning your codes and what they do with the information. This will help you gauge the success of your QR code campaign and make necessary adjustments.
What Are the Benefits of QR Codes?
QR codes are a popular way to share information, connect with customers and consumers, and facilitate restaurant transactions. Below, let’s take a look at some of the benefits of using QR codes for both parties:
QR Codes Benefits for Customers In Restaurants
One of the main benefits of QR codes for customers is that they can use them to access menu items. Customers scan the code with their smartphone and instantly view the restaurant’s menu and nutritional information. This is especially helpful for customers unfamiliar with the menu or who have dietary restrictions and those looking to make healthier choices when dining out.
Another benefit of QR codes for customers is that they can use them to place an order. Customers scan the code and input their order directly into the restaurant’s order management system. This saves time and eliminates waiting in line to place an order.
In addition, customers can use QR codes to make payments. Customers scan the code and then input their payment information. This is especially helpful for those who are short on cash or don’t have a credit card on hand. QR codes also give customers instant access to discounts, promotions, and loyalty rewards.
QR Codes Benefits for Restaurant Owners
There are many benefits that restaurant owners can enjoy by using QR codes. Here are three of them:
- QR codes help increase customer engagement and interaction. Customers can access special offers, menus, or loyalty programs by scanning a QR code. This gives them a reason to visit your restaurant more often and helps build brand awareness and loyalty.
- QR codes help track customer behavior and preferences. You can better understand their needs and wants by monitoring how often customers scan your QR code, what they scan it for, and where they do so. You can use this information to improve your marketing efforts or customize your menu offerings.
- QR codes can be used as a form of payment. By setting up a QR code payment system, your customers can scan their code to pay for their meal. This is a quick, convenient way to pay and can also help you track sales and customer spending patterns.
Overall, QR codes offer a variety of benefits for restaurant owners. You can improve your business in many ways by increasing customer engagement, understanding customer behavior, and offering a convenient form of payment.
QR codes are a quick and easy way to share information. They can be used to share website URLs, contact information, small amounts of text, or reveal a message. QR scanners read QR codes, which are widely available as smartphone apps. When a QR code is scanned, the smartphone’s camera reads the code and displays the stored information.
To scan a QR code, you’ll need a QR code reader. This can be an app on your smartphone or a separate piece of hardware. Once you have a QR code reader, point it at the code and scan it. If your device does not have a QR code reader built-in, you’ll need to download one from your phone’s app store.
QR codes are a convenient way to share information, but they have some limitations. For example, QR codes can only store a limited amount of data, and the data must be in a specific format.
Additionally, QR codes can be challenging to scan if they are not well-lit or if the contrast is not high enough. Finally, QR codes can be spoofed, so it is vital to be sure that the QR code you are scanning is from a trusted source.
What Is a QR Code Used For?
A QR code is a two-dimensional barcode that stores various data types, including alphanumeric characters and URL links. Below, let’s look at 16 QR code uses:
1. Digital Menu
Restaurants use QR codes to provide digital menus that are easy to update and customize according to the day’s offerings or seasonal specials. This can be helpful for restaurants, cafes, and other businesses that want to offer guests a more convenient way to view their menu options.
2. Guest Engagement
QR codes can be a great way to engage guests and customers. By providing a quick and easy way to access information, businesses can encourage people to interact with their brand.
For example, in hotels, QR codes provide guests information about the property, local attractions, and amenities. Guests can scan a QR code to access a hotel’s website, view room rates, or even make a reservation.
3. Share Website Links
Businesses use QR codes to share links to their website or social media pages. This can be useful for promoting a new product or service or for providing information about an upcoming event.
4. Provide Contact Information
Businesses use QR codes to provide their contact information, such as their email address or phone number. This can be useful for customers who want to get in touch with the business but do not have its contact information handy.
5. Share Calendar Events
Businesses use QR codes to share calendar events, such as an upcoming sale or a special event. Customers can then scan the QR code and add the event to their calendar.
6. Enable Two-Factor Authentication
Websites and apps that support two-factor authentication use QR codes to provide an extra layer of security. Logging in will prompt the user to scan a QR code displayed on the screen. The code will then generate a one-time password that you can use to log in. This can be helpful for businesses that want to provide an extra layer of security for their online services.
7. Making Contactless Payments
QR codes can be used to make contactless payments. The customer needs to scan the QR code with their smartphone and enter their payment information.
The payment will then be processed without the need for physical contact. This can be helpful for businesses that want to offer guests a more convenient way to pay for their products or services.
8. Access Digital Content, Like Websites, Videos, or Coupons
By scanning a QR code, users can access digital content such as websites, videos, or coupons. This can be useful for businesses that want to provide content that customers can easily access.
9. Sales and Marketing
Businesses can use QR codes in sales and marketing campaigns. For example, they can include QR codes on product packaging or in advertising materials. When scanned, the QR code will take the customer to a website or landing page with more information about the product or service.
10. Contact Tracing
Health authorities are using QR codes to track the spread of coronavirus. People exposed to the virus can scan a QR code and input their contact information. They can then use the data to trace the virus and identify potential outbreaks.
11. Product Packaging
Many products now come with a QR code on the packaging. You can scan this code to access information about the product, such as the ingredients or manufacturing process.
12. Inventory Tracking In Various Industries
QR codes are used in various industries, such as healthcare, transportation, and manufacturing. They are often used for inventory tracking or providing information about a particular product or service.
13. Postal Services
The United States Postal Service (USPS) now uses QR codes to track packages and mail. Customers can scan the code with their smartphone to get updates on their delivery status.
QR codes are being used in education to provide access to digital resources. For example, teachers can use QR codes to share links to websites, videos, or lesson plans with their students.
15. Public Sector
QR codes are being used by the government to provide access to public services. For example, citizens can use QR codes to pay their taxes or renew their driver’s licenses.
QR codes are being used in transportation to track vehicles and passengers. For example, some airlines are using QR codes to track bags during flight transfers.
QR codes are becoming increasingly popular in various settings thanks to their versatility and convenience. Whether you’re a business owner looking for a new way to engage with your customers or a consumer who wants an easy way to access digital content, QR codes are worth considering.
Frequently Asked Questions About How to Use QR Codes In Your Restaurant
How Do Restaurants Display QR Codes?
Restaurants use QR codes in various ways to display menus, specials, and other information. Some common methods include:
- Business Cards
- Tabletop Inserts
- Table Tents
- Sandwich Boards
- Curbside or outdoor window inserts
Do QR Codes Increase Sales?
Yes, QR codes can help increase sales for businesses. By providing a quick and easy way for customers to access product information or special offers, QR codes can encourage impulse purchases and help companies boost their bottom line. In addition, QR codes can be used to track customer behavior and gather valuable data that can be used to improve marketing and sales strategies.
Are QR Codes Free?
Some QR code generators are free to use and some aren’t. If you’re operating a business, it can be worth investing in a paid generator, such as our own, SproutQR. Our platform offers dynamic contactless menus that can help you attract more customers to your bar, restaurant, or hotel.
Getting Started With Restaurant QR Codes
If you’re looking to get started with using QR codes for your restaurant, SproutQR is an excellent option. They make creating and managing your QR code menu easy, with no app required and no POS hardware to install. Their templates are optimized for the web, smartphones, and tablets.
Book a demo today to learn more about SproutQR and what we can do for your restaurant. Our team is happy to show you everything SproutQR has to offer.
In the end, you have to decide for yourself if QR codes are effective for your restaurant. There is a learning curve with QR codes, sure. But there are plenty of upsides. It’s not a one size fits all situation, and there’s no reason to let fear of change make your business suffer somehow.
The bottom line is that QR codes are an excellent way for restaurateurs to boost the rate of customer visits. They often require a small initial investment, but the drive-thru traffic boost customers bring in is well worth it.