Creativity and technology seem like opposites. One is more analytical and precise, while the other is a free-flowing expression of a person’s thoughts, often intertwined with their emotions. But these two aren’t mutually exclusive. Nowadays, in a graphic design program, students are learning to use artificial intelligence (AI), specifically what the AI consultants recommend, along with their imaginations, to produce high-quality work and increase productivity.
In This Article:
What an AI Consultant Does
Before delving into how graphic design and AI can coincide, be a cooperative alliance to create outstanding outcomes, if you will, you should fully understand what the role of an AI consultant is.
Think about what a traditional consultant does. They assess a business’s needs and determine areas of weakness and where improvements can be made to improve efficiency and productivity. AI consultants take that same concept and make it relevant to today’s modern world, complete with AI solutions that are specifically chosen with the business’s goals, industry, and any obstacles they currently face with their daily operations.
The Integration of AI into Graphic Design
People far too often feel AI will replace them at their place of employment one day. It’ll save the company money. And the media certainly is fueling this fear with regular posts about the skills AI is learning. A piece by Forbes predicts that over 90 million jobs will be lost to AI by 2030, not giving people much time to plan for a career change.
However, no matter your sentiments about AI, it’s a tool right now and hasn’t drained all writing, editing, customer service, and IT jobs. And people in graphic design can use it to their advantage. While guiding it to create images with a client’s goals in mind is an option, a person can use it to their advantage instead, allowing them to still use their creativity but help speed up the design process.
How a Graphic Designer Can Utilize AI
You expect that AI will work its way into fields like respiratory therapy, assisting therapists and assistants with detecting abnormalities and helping professionals develop personalized treatment plans.
A creative doesn’t have to use AI to replace their creativity. Instead, they can use it to enhance the finished product, simplify certain tasks, and help them to brainstorm, potentially overcoming designer’s block.
Predict Trends
For one, a graphic designer can use AI’s ability to predict consumer behavior so the creative can use the information to their advantage and tailor a design more in tune with the audience. It allows the designer to alter a campaign to what potential consumers will most likely be interested in as time goes on, keeping the brand relevant and possibly ahead of the curve.
Use AI for Repetitive Tasks
Most of a graphic designer’s job entails brainstorming and coming up with inventive ideas that go along with the client’s vision, goals, and brand voice. However, part of the process is repetitive, such as resizing or converting the image into alternate formats for other platforms.
Help with Brainstorming
How much time does the average designer spend thinking of ideas compared to the time they spend feeling stumped and unsure of what direction to travel? They might not even know where to begin. That’s all time when they aren’t making money. It’s also time the client doesn’t have the finished product to use for their brand.
To overcome the obstacle of thinking of an idea for the design, a creative can use AI to get the ball rolling. They then have a foundation to build upon and can get over that bit of designer’s block more rapidly to keep productivity flowing.
Assist with Font Pairing, Color Schemes, Layouts, and Content Generation
A graphic designer has a great deal to consider with each piece created, from the color to the font to the layout to the content. Often, the agency has a content team to help with written words and a designer to help with images. However, that isn’t always the case, which is when AI can help. It can also give the person a leg up on the competition when they’re able to handle two roles.
Font pairing, color schemes, and layouts are initially exciting to select for a designer. They don’t mind spending that 10 or so minutes picking all those special features. As time goes on, these become tedious and cause the designer to just spend time. AI can assist in the process by generating color palettes, layouts, font pairings, and other design elements so the designer can visualize and select quickly.
Automate the Editing Process
Image editing isn’t the core of graphic design. It’s somewhat of a tedious process that doesn’t necessarily need a human touch. Artificial intelligence can handle resizing, removing objects, improving imaging quality, and correcting color, which are all tasks that improve the final product and can save the designer time that can be better spent elsewhere, such as creating more ideas and handling a larger number of clients.
Provide Insight into the Client’s Audience
It takes time to identify a client’s target audience and craft personalized content centered on these individuals. This includes the time it takes to research or just jot down ideas about the audience’s likes, dislikes, average income, etc.
Whether a person loves or hates this aspect of their job, as a multimedia specialist, it’s a critical aspect that allows the designer to have a greater impact with their content, ultimately driving more sales. With AI, though, they can skip the time-consuming research and get to work creating.
Perform a Final Check
Unless a graphic designer has a team that reviews each design, it’s possible that small issues may go undetected. These little errors could affect how the media performs and the conversions, even something as simple as an inconsistent font size. AI can act like a second set of eyes and provide feedback about accessibility and readability. It could pick up on a typo or an oversight with the positioning of an element.
A graphic design program provides a person with all the essential skills necessary to become a creative and help clients get their brand message across effectively, while creating a visually appealing design. While it doesn’t seem like a program like this would have any association with AI, technology can play a major role in streamlining processes and better serving clients.
